As K.A.W uses the latest manufacturing methods for making the traditional products in modern dosage forms, quality control procedures applicable to Good Manufacturing Practices are strictly followed whenever applicable. Raw Herbs are tested for Description ( Macroscopic & Microscopic) Alcohol, Water soluble Extract and Volatile Oil presence of Active Substances such as tannin, bitter Principle, alkaloid etc. Bhasmas are tested for presence of metals (Qualitatively & Quantitatively) using paper chromatography technique.

Mass Extract are tested for Description, Taste, pH, Sedimentation and Water-Soluble Extract. Finished Products such as tablets are tested for Average Weight, Disintegration Time, Hardness, Thickness, Diameter, Moisture etc. Active contents Ingredients (Qualitative &/or Quantitatively as feasible).

RESEARCH & DEVELOPMENT:
Kashmir Ayurvedic Works has divided its Research and Development into two distinct areas. In Ayurvedic lines, the emphasis is on reformulations and research among traditional products. Reformulations of the products is also taken up to improve the acceptability of the product.

In other area of Ayurvedic Research and Development new products are sought to be formulated. Using sophisticated modern means, traditional herbs and after ingredients have been put together to form new preparations. Kashmir Ayurvedic Works is continuously engaged in Research and Development activities to stay way ahead of competition and to identify other product lines for development. 

MAKING STRATEGY:
K.A.W’s. marketing effort was started in rural India, strategy in consonance with the founder’s policy of reaching as much medication to as may people as possible, which necessitated emphasis on the rural sector, where maximum number of people were deprived of the basic amenities of life. K.A.W ever since its existence has persisted in selling its products at as low a price as possible, taking care to maintain very high standard of quality. K.A.W had been always depended on the economy of production which had been the main reason for the economical prices, a factor K.A.W has always considered most essential in the field of Health and caring.

Today K.A.W’s marketing priorities involve urban India and export market as well, with new products developed specially for these markets and up gradation of the older established products. K.A.W is one of the leading suppliers to various govt. organization in India engaged in the purchase of Ayurvedic products.